Coca-Cola x TikTok #ShareTheMagic Challenge

When Coca-Cola asked us to execute their first ever TikTok campaign,  we were excited to lean into all the dancing, hashtagg-y fun the platform had to offer. But it wasn’t until we combined the fun of TikTok with the inherent drive of gen-z to use the platform for good - that we really found a campaign worth doing. By uplifting and promoting BIPOC creators, who are rarely given the recognition and marketing dollars they deserve in the space, we were able to share some real magic with the world.

Hardware:

SHORTY - WINNER - Best #Hashtag Campaign

SHORTY - BRONZE - Single Platform: TikTok

SHORTY - BRONZE - Best UGC Campaign

AMY’s - WINNER - Best Social Media Campaign

Creative Director: Daniel Cobb