Baskin Robbins -

Life is Hard, Ice Cream Isn’t.

And what’s more representative of a cold, hard life than stock photography? Oh and it’s also way cheaper than hiring SAG talent… Not sure if that played into selling this campaign, but it definitely did.

Many thanks to:

Sr AD: Kelley O’Hare

CD: Curt Mueller

ACD Team: Pete Kehr and Alex Lukacs

VO: My Best Friend Chris Parnell