Home away from home is a place for Grandma. That's not what The W is all about.
Outdoor: W-branded billboards will direct drivers to a radio frequency featuring the music streaming live from events happening at a featured W Hotel city, turning everyday driving into a "Never Feel At Home" experience.
Experiential: Care packages will meet guests as they arrive at their rooms. Guests visiting from out of town will be given "tastes" specific to the city they're staying in. For guests getting away in their home city, a care package with tastes from a different W Hotel city will be offered.
Website: When booking a room at The W, guests will be asked to choose or enter the type of escape they are visiting the hotel for. The W will then provide a drink complementing their type of stay, providing a "mix" to match their check-in.
Fellow Writer: Phil Fattore
Art Director: Ilana Wolstein